I was the manager of a marketing campaign for an emerging fitness app. I managed a creative marketing team, established the brand, created a social media posting schedule, gathered and directed a team of photographers and designers to produce social media content, and planned events that market the brand.
BRAND IDENTITY
Ignite is a social health and fitness app, designed to promote and reward active (urban) lifestyles.
Brand Positioning Statement:
For health conscious and active urban students, Ignite is a health lifestyle mobile app. Unlike the competition, Ignite offers rewards and recognition because of its clever UI/UX design and relevant, trusted sponsors.
Target Market:
Health conscious, physically active urban students aged between 18-24 years old.
MERCHANDISE:
