Ignite 2

MY RESPONSIBILITIES:

–   LEAD CREATIVE MARKETING TEAM    –

–    DEVELOP AND ESTABLISH COMPANY BRAND AND VISUAL AESTHETIC    –

–    MANAGE AND DEVELOP STRATEGIES TO INCREASE PRESENCE ON SOCIAL MEDIA    –

–    CONTINUOUSLY RESEARCH AND STUDY COMPETITION    –

–    MANAGE AND DEVELOP PLANS FOR COMMUNITY OUTREACH    –

–    RESEARCH TRENDS POPULAR AMONG TARGET AUDIENCE    –

–    MAINTAINING VISUAL AESTHETIC AND BRAND IDENTITY THROUGH MARKETING AND ADVERTISING    –

MY RESPONSIBILITIES:

  • LEAD CREATIVE MARKETING TEAM
  • DEVELOP AND ESTABLISH COMPANY BRAND AND VISUAL AESTHETIC
  • MANAGE AND DEVELOP STRATEGIES TO INCREASE PRESENCE ON SOCIAL MEDIA
  • CONTINUOUSLY RESEARCH AND STUDY COMPETITION
  • MANAGE AND DEVELOP PLANS FOR COMMUNITY OUTREACH
  • RESEARCH TRENDS POPULAR AMONG TARGET AUDIENCE
  • MAINTAINING VISUAL AESTHETIC AND BRAND IDENTITY THROUGH MARKETING AND ADVERTISING

BRAND IDENTITY

 Ignite is a social and addictive health and fitness brand, body designed to promote and reward active (urban) lifestyles. 

Brand positioning Statement: 

For health conscious and active urban students Ignite is a health lifestyle mobile app unlike the competition Ignite offers rewards and recognition because of its addictive UI/UX design and relevant trusted sponsors. 

Target Market: 

Health conscious, physically active urban students and Graduated aged                           between 18-24 years old. 

EXAMPLE OF SOCIAL MEDIA POSTING STRATEGY:

Key Performance Indicators: 

– Number of followers: 200
– Average number of likes per post: 25

WEEKLY/MONTHLY         FOLLOWER GOALS: 

For the months of May, June, July, August  >Weekly target: 30 follows                               >Weekly Reach:50 follows                                     >Monthly target: 120 follows                    >Monthly Reach: 200 follows